The AI explosion is presenting junior researchers with powerful tools that can accelerate and enhance good practice, but ...

The far-right is not a unified group, nor do its adherents necessarily subscribe to abstract ideals. Rather is is “equally ...

Researchers have to be prepared to experiment with synthetic data and to re-examine the statistics on which synthetic data ...

Researchers have to be prepared to experiment with synthetic data and to re-examine the statistics on which synthetic data ...

She raised the issue of ‘food noise’ – repetitive or persistent thoughts about food – quietening of which is associated with weight-loss injections. “We’re seeing a whole cohort of people who are ...

International insights agency Acacia Avenue has been acquired by travel, tourism and hospitality marketing agency Accord for an undisclosed amount.

UK – Critical thinking skills are vital in an AI-led world and strong cultures need to be built to allow individuals to flourish, panellists said at the MRS Annual Conference. Speaking in a session on ...

UK – Foresight must fight against short-term and day-to-day concerns to make the case for its relevance within brands, a panel at the MRS Annual Conference said. Speaking on the panel, Dr Shane Hanson ...

We are living in a more “splintered” society and in the middle of a “restless decade”, and the market research industry needs to adapt to a more fractured world, Kelly Beaver, chief executive, UK and ...

It's 'ludicrous” that a methodology built on occupational demography is extant, while ageism is costing advertisers billions of pounds, according to panellists at MRS Annual Conference.

It's 'ludicrous” that a methodology built on occupational demography is extant. It's costing advertisers billions of pounds, according to panellists at MRS Annual Conference.

Survey research platform Conjointly has developed a job aggregator for client-side market research and insights roles.