The responsibilities of in-house trademark practitioners have vastly expanded into brand protection, but budgets have stagnated, INTA’s 2025 presidential task force report has found.

Like Company has argued that Google's Gemini training process is unlawfully using and reproducing its content – but Google has stressed that its underlying AI model does not store or republish any ...

In a series of papers, the Singapore Academy of Law offers its recommendations to government on how existing copyright law provisions currently address key questions and commercial arrangements around ...

Nike, Puma and adidas are among the fashion brands increasingly turning to utility patents as a core strategy to protect innovation and secure market advantage.

Brand Action has relaunched its Color Challenge for 2026 – and the premise is simple: share a meal, give a meal. The Brand Action Color Challenge 2.0 launched on 9 March 2026, inviting the global ...

Operations at the specialist IP enforcement unit will continue to benefit international brand owners – and may soon grow.

When AI scrapes your expertise, your firm stops competing on insight – and starts competing on price, warns Metaforce’s .

Our latest round-up also includes updates from the IP offices of Argentina, Australia, Nepal and Taiwan. Register for free to ...

BMW has sued an antifreeze manufacturer over alleged use of a BMW mark and an “OEM” reference on packaging. Register for free ...

Although tariff provisions face uncertainty, agreements are still driving IP reforms outside the US, promising upgrades to ...

After a decade of litigation, Iceland Foods has confirmed it will redirect legal funds to a novel “rapprochement discount” for Icelandic customers. “You can’t treat trade secrets and brand building as ...

Be consistent to demonstrate your brand is recognisable and take a holistic approach, urges Prairie’s IP team.