AAMI Insurance has been forced to pull and replace one of its ads after complaints from customers, who even suggested the advertising team be “retrenched”. In a post on their company Facebook page, ...

The TV ads, created by Ogilvy Melbourne, are aimed at raising awareness for both income protection insurance and life insurance, in a light-hearted way. “Designed to grab attention and successfully ...

Telling potential customers that your offering may cost more than competitors, but is worth it in the end, is a pretty tough sell. Australian insurer AAMI and Ogilvy Australia have decided to use ...

In the whimsical world of advertising, where the mundane morphs into the magnificent and the ordinary into the extraordinary, there sometimes emerges a gem that stops Ad Nut in Ad Nut’s tracks. Ad Nut ...

Sophie Venz is a former Deputy Editor at Forbes Advisor. She is an experienced editor and features reporter, and has previously worked in the small business and start-up reporting space. Previously ...