When it comes to buying auto parts, there are two main shopper types: ‘Do-it-yourselfers,’ who spend 16% more than the average, and ‘Mega-milers,’ who drive more than 200 miles weekly. The best way ...
A new Cumulus Auto Aftermarket study shows radio listeners outspend social media users on auto parts, with sports and in-car AM/FM strongly aligned with ultra-heavy shoppers.
Pierre Bouvard is chief insights officer for Cumulus Media and Westwood One. This story originally appeared on his blog. Edison Research’s quarterly “Share of Ear” study is the authoritative ...
AM and FM radio accounts for 86% of ad-supported audio listening — by far the most consumed audio medium behind the wheel — according to a new data analysis from Cumulus Media and its affiliated radio ...
Android Auto and CarPlay provide drivers with access to a continuously expanding collection of apps, including media streaming services like Spotify and YouTube Music, so you'd think that the days of ...
Carmakers say electromagnetic interference causes static and noise on AM transmissions, annoying customers. Broadcasters say they could lose a connection to their core listeners, who rely on the radio ...
I don't know about you, but I occasionally enjoy a quiet drive, as my kid is typically responsible for the audio background in my car. That's why I sometimes like to keep things quiet when I drive ...
We talk a lot about CarPlay, but new data suggests that what a lot of people do most often in their car is listen to AM/FM radio. Yes, it’s 2023, and you might think AM/FM radio is on the way out, but ...
The automotive industry is facing significant market pressure to lower costs without sacrificing performance. This is especially true in entry-level automotive markets, where consumer demand for lower ...
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