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MUMBAI: If advertising once fought for eyeballs, it is now fighting for milliseconds, metrics and mindshare often all at once. At Panel Discussion 5 on Reimagining Advertising in a Converged Media ...

Getting the most out of A/B and other controlled tests by Ron Kohavi and Stefan Thomke In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad ...