Moloco, an advertising technology company, is considering an initial public offering, according to people familiar with the matter, adding to a flurry of potential listings. The California-based firm ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

At AdTech Connect’s latest event, the goal was to lift the lid on the journeys of ad tech companies. The discussions focused on how ad tech start ups actually raise the funding they need to begin, and ...

Many ad tech vets who previously dabbled in the startup life keep coming back to it. And with an AI bubble 17 times the size of the dot-com bubble, it looks like an ad tech-to-AI pipeline is beginning ...

AppLovin (APP) is quietly building an ad behemoth that could step on Amazon's (AMZN) turf. Once primarily known as a mobile game publisher, AppLovin has transitioned into a pure-play software and ...

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...

What type of leadership and attitude do we need to innovate in digital advertising and ad tech? We work in a highly polarized industry where our methods of tackling fraud and providing transparency ...