Viant Technology (NASDAQ:DSP) reported record fourth-quarter and full-year 2025 results, with management highlighting ...

Tim Vanderhook, Co-Founder and Chief Executive Officer; Chris Vanderhook, Co-Founder and Chief Operating Officer; and Lawrence J. Madden, Chief Financial Officer. And thank you all for joining us ...

The retail media industry has made significant progress on in-store measurement over the past year, but the conversation remains anchored to outdated assumptions. Test-and-control store measurement is ...

Matching ads to programming context and audience interests is theoretically what CTV and OTT can do better than traditional linear television, but it requires gathering data and leveraging it ...

Media Cartographer Evan Shapīro Will Lead Three-Tiered Foundation for Addressable Advertising Curriculum Designed for ...

It’s not more than a parlour game, perhaps, to speculate about history’s most crucial inventions. One invention often makes ...

Q4 2025 earnings call: record revenue, CTV momentum, and Outcomes AI performance gains, plus Q1 2026 guidance and risks—read now.

It is a change-management decision with financial, operational, and risk consequences.

Viant Technology (DSP) shares soared 5.8% in the last trading session to close at $10.72. The move was backed by solid volume with far more shares changing hands than in a normal session. This ...

As the connected commerce economy surpasses $112 billion, most marketers say out of home (OOH) plays a core role in their commerce strategies, ...

Nielsen, the audience measurement, data and marketing intelligence specialist, has introduced more than 200 new advanced ...

NumberEight, the leading ID-less audience intelligence company, has partnered with SoundCast, a leading audio monetisation platform connecting premium international podcast publishers across Europe ...