Business Wire

Adobe to Acquire Workfront

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Workfront, the leading work management platform for marketers, for $1.5 ...
Business Wire

Adobe Completes Acquisition of Workfront

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced the completion of its acquisition of Workfront, the leading work management platform for marketers with more than 3,000 customers ...
Diginomica

Adobe acquires Workfront, makes $1.5bn bet on work management - or does it?

Multimedia and digital marketing software giant Adobe announced yesterday it is acquiring work management pioneer Workfront for $1.5 billion. The price reflects the growth that's currently being seen ...
CRN

Adobe To Acquire Workfront For $1.5B, Scooping Up Marketing Management Expertise

The acquisition, slated to close in the fiscal quarter beginning next month, is expected to tie Workfront’s marketing work management platform to Adobe Creative Cloud and Adobe Experience Cloud even ...
Business Insider

A top Adobe exec explains how the $1.5 billion acquisition of Utah-based Workfront will fill a 'critical piece' in its mission to help businesses digitally transform

On Monday, Adobe announced its intent to acquire the Utah-based startup Workfront for $1.5 billion, in a bid to grow its digital-marketing business. Workfront, which had raised about $95 million in ...
CMS Wire

Adobe Acquires Workfront for $1.5B, Sprinklr Debuts Fall Release and More DX News

This week, Adobe has acquired Workfront in a $1.5 billion acquisition, Terminus Acquired GrowFlare and more from the world of customer experience and marketing. Adobe made its latest ...
Bloomberg L.P.

Adobe to Buy Workfront for $1.5 Billion to Aid Collaboration

Adobe Inc. said it will acquire Workfront Inc. for $1.5 billion to add a collaboration tool to its marketing software, providing expanded offerings during a pandemic that has forced companies to ...
Diginomica

Adobe MAX - Workfront brings workflow automation to the tools that creatives use

As enterprise marketing teams race to deliver compelling content across multiple channels faster than ever, announcements ahead of today's Adobe MAX conference focus on helping to streamline the work ...
TechCrunch

With Workfront, Adobe combines automated workflow with customer experience

Five months ago, Adobe purchased (for $1.5 billion) Workfront, a company that helps build marketing department workflows. Today the company is officially announcing how it intends to use it. As ...
CRN

IBM To Buy Adobe Workfront Business Of Rego Consulting

The business will join IBM iX, which is part of IBM Consulting, the renamed IBM Global Business Services. IBM plans to buy the Adobe Workfront consulting unit and assets of Rego Consulting to boost ...
ZDNet

Adobe to buy marketing software firm Workfront for $1.5 billion

Adobe said Monday that it has signed a deal to acquire marketing software firm Workfront for $1.5 billion. Adobe plans to integrate Workfront's capabilities with Experience Cloud, its platform focused ...