Living up to their motto of offering ‘original, exclusive, and premium’ stories to their consumer, ALTBalaji has created benchmarks in understanding the audiences’ love for Hindi originals. Within ...

ALTBalaji, a leading video streaming service in India, has partnered with Microsoft and fintech firm Eko as it moves to expand its subscriber base in the country that is already larger than any of its ...

Indian streamer ALTBalaji has revealed a focus on the burgeoning Indian youth market and a bulging slate. The streamer, a division of Indian TV czarina Ekta Kapoor‘s Balaji Telefilms, has unveiled a ...

It has also partnered with Airtel Payments Bank to provide wallet services via Airtel Money, so that their customers can use a convenient digital payment option for content subscription. The Drum ...

Ektaa Kapoor revealed her parents opposed her bold OTT platform ALTT, fearing reputational damage. Despite their strong objections and constant criticism, she launched it for youth-centric content.

AltBalaji is known for its disruptive marketing and its latest web series, multi-starrer entertainment thriller ‘Cartel’, has won the hearts of the audience. AltBalaji has tied up with Amazon Alexa ...

Over-the-top video platform ALTBalaji has acquired 17.5% stake in the online celebrity digital engagement platform Tring in order to further its content growth. According to the company, Tring is the ...

ALTBalaji has tied up with Amazon Pay and MobiKwik. The tie-up with Amazon Pay enables subscribers to win up to Rs 50/- cashback while MobiKwik gives subscribers up to 10% cashback, credited to the ...

While COVID-19 and the lockdown has had a severe impact on businesses across the board, digital mediums did witness a surge in subscriptions and hits. Balaji Telefilms’ OTT platform Alt Balaji, too, ...

ALTBalaji posted 75% increase in active subscriber base to 2.1 million from 1.2 million in Q3FY21 As more and more viewers join the online bandwagon to watch content, OTT platforms — both subscription ...

ALTBalaji and Zee5’s drama Crashh highlights the purity of family bond. Through the series, you are reminded of gratitude, family, love and ambition. The series is not just an entertaining watch but ...