很多人对品牌出海的理解，还停留在“走出去”的传统认知。认为只是国内成熟品牌拓展海外市场，主体仍在国内，把国内产品直接卖到海外，供海外消费者购买。 但实际上，出海早已不止这一种模式。比如不少中国品牌选择在海外创立品牌，一边依托中国强大的供应链做生产与升级，一边结合目标市场做深度本土化运营，最终实现中国智造+全球品牌的新模式。 当然，这种模式并非适用于所有品类，仍需结合行业特性与市场情况，具体问题具体 ...

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In 2013, Frozen captivated audiences worldwide with a modern take on Hans Christian Andersen’s The Snow Queen. The original film tells the story of Anna as she teams up with iceman Kristoff, his ...

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