When people are shown a spiky shape next to a rounded one and asked which shape is called "kiki" and which one is "bouba," people from all kinds of cultures overwhelmingly associate "bouba" with the ...

Baby chickens appear to react similarly to humans when tested for something called the “bouba-kiki effect,” which links certain sounds to certain shapes. (Elena Goncharova | Getty Images) When people ...

FARGO — A phenomenon called “frost crack,” sometimes referred to on social media as “exploding trees,” is gaining attention as temperatures in Minnesota and North Dakota are expected to drop to 20 ...

Social media posts warning of "exploding trees" in subzero temperatures are mischaracterizing a phenomenon known as frost cracks. Frost cracks form when water inside trees freezes and expands. As a ...