The brands are dueling over straps. By Sam Reed Not all sports bras are created equal. Their general shape may seem simple, but for the billion-dollar athletic apparel industry and the many behemoths ...

Add Yahoo as a preferred source to see more of our stories on Google. A Florida-based entrepreneur is suing Nike for allegedly copying her design patents pertaining to a sports bra with pockets.

Technological advances and a growing line of research have paved the way for a new class of support systems that are comfortable, look good, and fit a wide(r) variety of bodies. New perk: Easily find ...

A new bra design is being heralded by its makers as a possible remedy to the neck and back pain that can be suffered by women with larger breasts. Research found that wearing a bra based on unique 3D ...

Gelmart's new sugarcane-based bra cup will be released August 10, 2021 as part of Kindly, a new line of sustainable intimates. With the growing awareness that the fashion industry is one of the worst ...

If you want all the support of a traditional underwired bra combined with the comfort of a bralet, you're going to love this non-wired minimiser bra. It felt incredibly comfortable to wear and made my ...

Scientists who study breast biomechanics work to create the ideal bra. Aug. 24, 2010— -- In search of the perfect sports bra? You're not alone. And the bustiest women are the worst off, according ...