Have you ever used a product so good that you feel compelled to bring it up in conversation or sing its praises online? For me, It Cosmetics’ CC+ Cream is that multitasking, problem-solving product.

Forget the trend for unrecognisable makeup (dramatic, transformational looks) – we’re here for skin so good it’s unrecognisable, makeup so subtle you can’t recognise it as colour. It’s about makeup ...