Cognitive dissonance is a term for the state of discomfort felt when two or more modes of thought contradict each other. The clashing cognitions may include ideas, beliefs, or the knowledge that one ...

This is the 14th article in the Behavioral Finance and Macroeconomics series exploring the effect behavior has on markets and the economy as a whole and how advisors who understand this relationship ...

Do you keep second-guessing your decisions after you’ve made them? Immobilizing yourself? Berating yourself when you finally decide on something? This can be a normal albeit painful way to make ...

4."When the pandemic started, a friend of mine got really obsessed with the fact that you can't leave your home or go near people without a mask — but it never reflected in his own actions. He judged ...

A police officer once told me that most crimes are solved because the criminal mind, as he put it, was “stuck on stupid.” At Stanford back in the late ’50s, Leon Festinger developed theories and tests ...

MOST OF US have experienced conflicting beliefs at one time or another. For instance, you know that drinking too much alcohol is bad for your health, but you pour yourself a second glass of wine ...

Not long ago a husband, "Todd", described the violent nature of his wife, "Lynn." For twenty minutes, Todd painfully illustrated instances of regular, severe emotional abuse coupled with occasional ...

Andrew Jakubowicz does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...