The European Commission is facing fresh calls to make good on its 2017 antitrust decision against Google Shopping by banning Google from displaying its own shopping comparison ads units in search ...

Google has launched AdWords Comparison Ads beginning with the mortgage industry. The tool lets users compare multiple offers. AdWords relies on targeting and relevancy signals to determine the best ...

If you have to choose between Facebook and Google Ads for promoting your SMB, Facebook is your best bet. And in the debate between Microsoft Advertising and Google Ads, Google provides greater reach ...

Travel comparison advertising, which typically operates in an opaque marketplace, is all too often inefficient for travel publishers and advertisers. Bringing real-time, transparent bidding into the ...

New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands. The coronavirus pandemic ...

The UK’s Advertising Standards Authority has found that Asda’s marketing campaign comparing its prices with those at Morrisons was “misleading”. The advertising watchdog considered a six-point ...