Google has just debuted a new form of advertising called AdWords Comparison Ads — a special kind of ad that will prompt users to view a list of sponsored products in a structured format. To get ...

Google’s now officially announced “Comparison Ads,” starting with a way for mortgage advertisers to have their products compared against each other but which may expand to other products in the future ...

OpenClose Mortgage Software, developers of Web-based, end-to-end mortgage loan origination software, is working with Google to provide loan rate and fee data feeds for Google’s AdWords Comparison Ads ...

The UK financial services industry regulator Financial Conduct Authority is taking a closer look at Google Comparison Ads. UK price comparison sites have complained that Google is unfairly competing ...

Last week, Google launched a new service named Google Advisor. The tool lets you compare rates for mortgages, credit cards, CDs, or checking and savings accounts. The data comes from several places ...

Walmart's same-store sales recently slowed as the retailer took hits on sales of big-ticket items because of late tax refunds and a late spring. But the company continues to gain market share in ...

This sponsored content was created in collaboration with a Skift partner. Comparison, or cross-shopping, advertising represents a $2 Billion opportunity for travel e-commerce companies. Some in the ...

Adding on to its previous new ad taking a knock at Siri and the iPad, Microsoft is back with another ad that outlines the iPad's lack of multitasking, and the setbacks with printing and other hardware ...