The $599 MacBook Neo is $400 less than any new-generation laptop Apple has sold before, coming in well below the now $1,099 MacBook Air.

Apple Inc. rolled out the $599 MacBook Neo in its biggest push yet into low-end laptops, aiming to challenge Windows PCs and Chromebooks for budget-minded shoppers.

In the midst of a good number of other product announcements, Apple has unveiled the MacBook Neo, an affordable laptop that’s designed to compete with Chromebooks and cheap Windows machines and ...