As consumer behavior shifts more rapidly, understanding in-home usage helps leaders reduce risk, innovate and stay ahead of ...

On rainy days in major cities, umbrella salesmen emerge the moment the drops start to fall. These entrepreneurs line busy sidewalks, offer salvation to ...

How do we reconcile this tension? In a paper published in Consumer Psychology Review, I introduce the Pathways for Avoiding Self-Sanction (PASS) model, which explains how consumers can escape guilt or ...

A new study reveals that conservatives tend to view sustainable actions as less impactful than liberals do. This divide is ...

Brands that consistently communicate their value and emphasize convenience are best positioned to maintain loyalty, ...

The Consumer Behavior Lab is run by Dr. Rebecca Chae and Dr. Rafay Siddiqui in the Marketing Department. There are a number of ongoing projects related to time perception, goals and motivation, the ...

At CRU, Technomic's Donna Hood Crecca details contradictory consumer behaviors retailers need to pay attention to ...

Discover how local communities are adapting to post-pandemic consumer trends in 2026, from digital shopping shifts to ...

It's the mighty Big Mac versus the new GLP-1 weight-loss pills. And McDonald's (MCD) CEO Chris Kempczinski is putting on his fry hat and gearing up for battle. His weapons of choice this year include ...

Learn how consumer goods vary in price elasticity, with factors like substitute availability and brand influence affecting demand sensitivity.

Creating a tech stack that’s anchored in agility, from insights to activation and measurement, prevents marketers from ...

While the headlines report Walmart and Amazon.com's earnings calls each quarter, we don’t often hear how small businesses ...