The academization of influence signals a permanent change in how businesses will hire, train, and value marketing talent.

March 1, 2026 is National Pig Day, celebrating an animal that more often than not brings to mind filth, cartoons, and maybe a ...

Mujo’s FDOE-approved marketing textbook is now eligible for immediate adoption across all 67 Florida school districts.

Consumer payment trends such as pushback on interchange fees, the rise of buy now/pay later, crypto payments and agentic commerce are set to shape payments in 2026. The elephant in the room is the ...

While blockbuster drug innovations have changed health outcomes for decades, we’re now seeing signs that GLP-1 medications like Ozempic and Wegovy may be changing something broader: the consumer ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

The news is good. Really. By Jason Furman The Federal Reserve is still widely expected to hold interest rates steady when its officials next meet on March 17-18. By Colby Smith Sales and traffic at ...

Lackluster quarterly results from consumer-facing companies including McDonald’s and Harley-Davidson are the latest sign that American shoppers are curbing spending amid shifting U.S. trade policies.

Jungkeun Kim, Ph.D., brings a strong focus on consumer behavior and expertise in experimental methodology to his new position as an associate professor in the Texas A&M College of Agriculture and Life ...

Social media has emerged as a dominant force in shaping consumer behavior, profoundly influencing purchasing decisions and brand loyalty. This study underscores the significant impact of social media, ...

Abstract: The purpose of this study is to build a cross-border e-commerce consumer behavior analysis model based on big data, so as to deeply understand consumers’ preferences, habits and ...