How do we reconcile this tension? In a paper published in Consumer Psychology Review, I introduce the Pathways for Avoiding Self-Sanction (PASS) model, which explains how consumers can escape guilt or ...

People are questioning if the architecture of American healthcare can create any living, breathing incentive for ...

As social media becomes the core domain of information interaction in the era of big data, the emotional information contained in the vast amount of user-generated content provides an unprecedented ...

New platforms and services use sensors, AI-driven analytics and mobile-enabled payments to provide a more customized and ...

Anthropic reportedly pushed for stronger ethical and security guardrails while negotiating a $200 million government AI ...

Costco shares have climbed 17% year-to-date, reaching $1,007.77 to close out March 3rd,  a stark contrast to the S&P 500, ...

Walmart's performance suggests that traditional retail is evolving towards a hybrid model where technology, data, and ...

Discover how artificial intelligence is disrupting traditional market research, shifting from surveys and focus groups to ...

Spinsahara operates within the broader shift toward structured, regulated online entertainment in 2026. As local ...

The Consumer Behavior Lab is run by Dr. Rebecca Chae and Dr. Rafay Siddiqui in the Marketing Department. There are a number of ongoing projects related to time perception, goals and motivation, the ...

New analysis explains why Prosper’s macro forecasts often signal economic shifts weeks or months before prediction ...

The future of social media is being shaped less by new platforms and more by shifting behavior, fragmentation, and ...