Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...

Artificial intelligence (AI) is changing our lives in many ways, and one of its latest impacts is on how we shop. AI word-of-mouth, or aiWOM, is a new and exciting development in the world of consumer ...

Building off the previous month’s survey, the December 2023 Consumer Food Insights Report digs deeper into the relationships between food-date labels and the decision to discard food. The report also ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

The last two years—2024 and, more notably, 2025—saw a wave of protests by a new generation of students and young professionals looking for political change, better economic conditions and more climate ...

Researchers from the University of Bonn have taken a comprehensive look at how scientists study consumer behavior in supermarkets. Their review, published in the International Journal of Consumer ...

Even as overall inflation cools, food prices are still rising faster, keeping pressure on household budgets. Meanwhile, Ibotta's (IBTA) recent "State of the Spend" survey shows 62% of consumers now ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

Artificial intelligence is quietly rebuilding India's consumer landscape as brands lean on algorithms that personalise discovery, refine decision-making and continue shaping behaviour well beyond ...

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...