Artificial intelligence startup Simile has raised $100 million in a new funding round to develop a model to predict human behaviour, including guessing which items customers might buy and which ...

How do we reconcile this tension? In a paper published in Consumer Psychology Review, I introduce the Pathways for Avoiding Self-Sanction (PASS) model, which explains how consumers can escape guilt or ...

BriteCo reports lab-grown diamonds now cost 73% less than natural ones, capturing over 45% of US engagement ring sales, ...

Emerging practitioners are using AI not to replace human understanding, but to deepen it. They are developing new tools to ...

Every year, we run the largest independent driver test in golf because most golfers want answers that come from data, not ...

Buying a used Ford is a wise purchasing decision. Not only does it help you avoid the steepest part of the depreciation curve, but you also get to choose from a myriad of bargain options and can ...

NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today released The New Growth Frontier. This new analysis, ...

But as we move into 2026, that resilience is starting to look more uneven.

A new study published by TELUS Digital, The Robustness Paradox: Why Better Actors Make Riskier Agents, finds that the use of persona prompting, a technique that asks large language models (LLMs) to ...

French artificial intelligence startup AMI, co-founded by Meta's former chief AI scientist Yann LeCun, announced Tuesday it has raised $1 billion to develop models able to understand the physical ...