Automation gets a bad rap because founders associate it with cold, sales-y funnels, but done right, it removes friction while making leads feel seen and supported — and it often delivers significant ...

Cooper Companies faces moderating revenue growth and margin leverage despite strong execution and market share gains. Find ...

As the Saudi outbound market marches toward a projected $47.8 billion valuation by 2032, a fundamental shift in B2B strategy ...

ON Semiconductor is a Buy after a slight correction, given the robust adoption of its new portfolios across different end ...

When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here's why better foundations ...

AI Overviews and zero-click SERPs have broken the traffic model. SEO ROI now depends on brand strength, not just rankings.

It’s a neat encapsulation of Monahan’s broader argument: if retail media is going to ask brands for deeper commitment – ...

For years marketers hid behind benchmarks, reports and dashboards. You can call it educated guesswork as to how a campaign will do in delivering a return on investment (ROI), stitched together from ...

As AI collapses the gap between discovery and decision, brands are being compelled to rethink relevance, speed, and even the ...

Industry executives say it is a game of perception, with a combination of incentives and risk aversion being key factors for ...

But if we get to a place where the video model can help these customers create new video ads in bulk in cost of dollars versus cost of thousands of dollars, we expect the count of ads these new ...

Objectives Maternal dietary practices are vital for improving maternal and neonatal outcomes. However, comprehensive ...