A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

Claude Projects shift chats into organized workspaces; setup takes about 5 minutes, with saved context that reduces repeated ...

AI video-generation startup Luma on Thursday introduced Luma Agents, a platform designed to automate creative production ...

How can an emerging multidisciplinary designer build a realistic pathway to collaborate with major brands? Katie Cadwell explores how to get in front of decision makers in this week’s Creative Career ...

From power suits to glass ceilings, ‘Women’s Day’ ads often follow a familiar script. Creative leaders discuss why that happens and how the narrative can evolve.

A few minutes with a chatbot may be enough to make it seem more mind-like. New research explores why humans start seeing ...

NotebookLM launches cinematic video overviews, although at the current time access is limited to Google AI Ultra, with a pro ...

Luma introduced Luma Agents, powered by its new “Unified Intelligence” models, designed to coordinate multiple AI systems and generate end-to-end creative work across text, images, video and audio.

This AI cycle is a story of Schumpeterian creative destruction as fragile IT consulting models face structural shifts. Check ...

With the 2027 Women's World Cup closer than you think, we look at the USWNT's roster and forecast the 11 players Emma Hayes ...

While most economists say fears of an AI job apocalypse are overblown, seismic shifts have happened in the past after big ...

Elliott Starr, Creative Partner at Belief Studio, thinks creative companies are like an octopus; sleek and smooth on top, with arms beneath the surface that can be chaotic and unpredictable, but often ...