A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

AI video-generation startup Luma on Thursday introduced Luma Agents, a platform designed to automate creative production ...

Luma introduced Luma Agents, powered by its new “Unified Intelligence” models, designed to coordinate multiple AI systems and generate end-to-end creative work across text, images, video and audio.

(THE CONVERSATION) Thinking about certain types of alcohol can alter your mood and trigger certain mindsets, especially among young consumers. For instance, tequila calls up a party mindset, whiskey ...

This AI cycle is a story of Schumpeterian creative destruction as fragile IT consulting models face structural shifts. Check ...

Learn how to crisis-proof creative operations by building structure, clarifying messaging, and balancing flexibility with ...

A few minutes with a chatbot may be enough to make it seem more mind-like. New research explores why humans start seeing ...

Over the last eight months, a Section 8 tenant has filed dozens of housing lawsuits alleging $100,000 in damages. Her lawyer calls it a fight against discrimination. Defendants call it a shakedown.

While most economists say fears of an AI job apocalypse are overblown, seismic shifts have happened in the past after big ...

Google DeepMind released an upgrade to Gemini 3 Deep Think that specializes in reasoning. It is designed to tackle complex math, science, and logic challenges, but advertisers and agencies can use it ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) ...

Advertising veteran Greg Viljoen founded Bigger Than Me in Cape Town, South Africa, after years in the agency world convinced ...