New QR-based customer loyalty program for B2C helps independent restaurants compete with large chains by turning occasional guests into loyal regulars. A well-designed customer loyalty program … helps ...

Explore how loyalty programs are evolving into critical revenue engines, focusing on customer retention, data utilization, ...

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes ...

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

Feb 18 (Reuters) - Bank of America plans to launch a new loyalty program that will extend rewards to a wider range of customers, it said on Wednesday, as U.S. lenders race to deepen relationships with ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

New research reveals 66% of brands see CX improving — while only 17% of consumers agree. What's behind that major customer ...

Purpose-built to reward customer loyalty while streamlining daily payments and services, the program allows users to earn ...

Restaurants and retailers long ago realized that loyalty programs are not just a simple bonus offering. They are often a ...

Subway attempted to bring customers back into stores late last year with the relaunch of the Sub Club loyalty program, but ...