Opening in theaters on March 20th is the wildly anticipated film PROJECT HAIL MARY – and the marketing team has the film floating over Sunset Boulevard in Hollywood. Click on the video link below to ...

Abstract: Traditional techniques for predicting Customer Lifetime Value (CLV), such as RFM and linear regression, typically fall short when it comes to managing large datasets, identifying non-linear ...

Abstract: With the big data era, precision marketing in e-commerce has become ever more important in order to target prospective customers with high relevance. The present research focuses on applying ...