They try different makeup brands to show that they do work on dark skin or, of course, that they don’t. They teach women not to be afraid of color, like red lipstick, bright yellow eye shadow or ...

Add Yahoo as a preferred source to see more of our stories on Google. We’re hesitant to call it a trend since douyin makeup burst onto the TikTok scene some time ago and apparently, is here to stay.

When beauty influencer Darcei Giles first tried a popular cushion foundation by Korean makeup brand TirTir, she knew it was not going to match her skin tone — but that was the point. The Toronto-based ...