Unlike in the West, the Chinese online advertising market is still evolving. DSPs (demand-side platforms) and RTBs (real-time bidding) are only now starting to enjoy a high level of interest from ...

“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ted Shergalis is Chief ...

Advertisers are begging for easier access to retail media networks. Research from ad server platform Koddi shows that 96% of media buyers say they "will certainly or will consider buying on-site media ...

NEW YORK, Aug. 24, 2023 (GLOBE NEWSWIRE) -- Mediaocean, the mission-critical platform for omnichannel advertising, today announced that it has been named a Strong Performer in The Forrester Wave™: ...

Frost & Sullivan selected and evaluated the top 13 Demand-Side Platforms to determine leaders for the Frost Radar™ NEW YORK, Jan. 30, 2024 /PRNewswire/ -- AdTheorent Holding Company, Inc. (ADTH) ...

Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon.

Aerospike, the high-performance NoSQL database company recognized for “speed at scale” leadership and as the NoSQL leader in the digital media and ad tech industries, announced that Manage.com Group ...

Roku's ROKU strategic pivot toward advertising innovation is poised to reshape its position in the connected television landscape. By pairing its self-service Roku Ads Manager with deeper integrations ...