IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, today announced that it has been named the winner of the Best Demand-Side Platform (DSP) ...

Connections to demand-side platforms will be rolling out throughout the fall and winter of 2024/25, with full functionality targeted for completion next year. When you purchase through links on our ...

“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ted Shergalis is Chief ...

Demand-side platform CPM Advisors announced that it would be leveraging the technology infrastructure of publisher optimizer, Mediageeks. Read the release. AdExchanger.com discussed the announcement ...

In some groundbreaking news, Roku is now allowing its demand-side platform partners to have “equal access” to its first-party data that previously only advertising buyers had access to if they bought ...

Advertisers are begging for easier access to retail media networks. Research from ad server platform Koddi shows that 96% of media buyers say they "will certainly or will consider buying on-site media ...

Adform, the most powerful and safe media buying platform, today (February 12th, 2024) announces it has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) ...

Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon.

Unlike in the West, the Chinese online advertising market is still evolving. DSPs (demand-side platforms) and RTBs (real-time bidding) are only now starting to enjoy a high level of interest from ...