Disney Advertising Sales today announced it has tapped Horizon Media to help expand the measurement capabilities of its data clean room. The company also said that it ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Disney Advertising Sales has seen demand for data capabilities grow with ...

Disney Advertising held its annual Tech and Data Showcase today, revealing plans to roll out some of Hulu’s ad targeting capabilities to Disney+. When Disney+ launched its ad-supported tier last month ...

If you want to understand why Disney isn't part of the U.S. joint industry committee jumpstarted by rival networks, you have to listen to Disney Advertising President Rita Ferro's remarks kicking off ...

Disney bumped up its annual Tech & Data Showcase to January this year to prove it has what it takes to compete for streaming dollars during the upfronts with an ad-supported Disney+.