Google's announcement of a deal last week to acquire DoubleClick for $3.1 billion in cash quickly makes it a leader in online display advertising, an industry DoubleClick helped to create a decade ago ...

Google Inc. said on Friday it would buy Web advertising tools provider DoubleClick Inc. for $3.1 billion, its biggest acquisition, to accelerate its push into the graphic ad market now dominated by ...

NEW YORK--Online ad specialist DoubleClick on Tuesday bought marketing technology company SmartPath, in a bid to gain a stronger foothold in software sales. New York-based DoubleClick, which sells ...

DoubleClick, which delivers marketing messages to Web sites and monitors how many clicks they get, plans to announce Wednesday that it is setting up a Nasdaq-like exchange for the buying and selling ...

Net advertising company DoubleClick said Tuesday that it has purchased rival L90's ad-delivery technology, a move aimed at boosting its marketing software business. New York-based DoubleClick ...

Add Yahoo as a preferred source to see more of our stories on Google. Google faces a federal adtech antitrust trial next week. The DOJ and 17 states allege Google used acquisitions to dominate the ...

Google has 1,000-plus engineers globally working on display advertising, and now – to hear display ad product chief Neal Mohan tell it – all their hard work is about to pay off. In a presentation to ...

For years, ad-serving cookies have crept about the Web like silent, virtual stalkers -- tracking surfers as they hop from site to site in the name of targeted marketing. Now, Net users may finally get ...

NEW YORK --In order to ward off an investigation into its privacy practices, online ad provider DoubleClick agreed Monday to adhere to stiff privacy restrictions and to pay a $450,000 settlement. The ...

Google's announcement of a deal last week to acquire DoubleClick for $3.1 billion in cash quickly makes it a leader in online display advertising, an industry DoubleClick helped to create a decade ago ...

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