People around the world instantly recognize a cartoon kitty dressed in a bow and overalls. This is, of course, Hello Kitty, a ...

Sanrio unveils a new collection featuring two of the Hello Kitty company's most underrated (yet widely beloved) mascot ...

Yamaguchi had a major influence on the character's development through some key stages of success at Sanrio Aaron Tam / AFP via Getty Yuko Yamaguchi's departure from Sanrio was announced on Feb. 9 ...

The designer responsible for helping millions of fans fall in love with Hello Kitty is moving on. On Feb. 9, Sanrio announced in its own Sanrio Times that Yuko Yamaguchi is leaving the Japanese ...

The new collaboration introduces blind box charms and a collectible doll for fans and collectors.

The designer behind Hello Kitty is stepping down after 46 years, during which time she oversaw the feline character achieving world recognition. Yuko Yamaguchi took over design duties for the ...

Now you know where to find Tophat Gudetama in Hello Kitty Island Adventure every week, you can complete the quest every time, unlocking plenty of new rewards, blueprints, and more. Some of those items ...

The Mr. Clean brand shared that its mascot, also named Mr. Clean, would be retiring after nearly 70 years. But it seems the ...

American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington becoming a "trendsetter." See how the new dolls look.