Shares of e.l.f. Beauty rallied Thursday after the cosmetics maker boosted its full-year outlook, as shoppers continue to seek out lower-priced cosmetics and as its acquisition of Hailey Bieber’s ...

Shares of e.l.f. Beauty rose after hours on Wednesday after the cosmetics maker boosted its full-year outlook, as shoppers continue to seek out lower-priced cosmetics and as its acquisition of Hailey ...

McCarthy tells PEOPLE that she sees the new ad spot as a "love letter" to the Latinx community Hedy Phillips is the Senior Style News Editor at PEOPLE. She has been working at PEOPLE since 2022. Her ...

E.l.f. seems to have accomplished the unattainable: creating affordable makeup and skincare that rivals the performance of its high-end counterparts, without the steep price-tag. From gripping primers ...

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the set, her go-to products and the beauty advice she gives her daughters.

If you click on links we provide, we may receive compensation. PEOPLE editors road-tested the beauty brand's debut eau de parfum collection inspired by its makeup favorites Courtesy of H&M What do you ...

Two brands known for flipping affordability into cultural dominance just found a new way to meet in the middle. When e.l.f. Cosmetics links with H&M, the result is a fragrance drop built for people ...

For the girls who don’t care about football, Super Bowl Sunday becomes an excuse to live-tweet the halftime show and wait for commercial breaks. This year, e.l.f. Cosmetics is covering all the bases, ...

E.l.f. Beauty reported a major earnings beat Wednesday and raised its fiscal full-year guidance. Its recent acquisition of Hailey Bieber's skin-care company, Rhode, contributed $128 million to the ...

McCarthy also shares that she got a lot of "street cred" with her teen daughters for working with the makeup brand to celebrate Bad Bunny's Halftime Show Melissa McCarthy can add "telenovela star" to ...

E.l.f. Cosmetics is tapping into the cultural conversation around Bad Bunny headlining the Super Bowl halftime show with a purpose-driven campaign, per details shared with Marketing Dive. The effort, ...

e.l.f. Beauty, Inc. (NYSE:ELF) is one of the Best FMCG Stocks to Invest In According to Analysts. On February 4, the company announced results for the 3 and 9 months ended December 31, 2025, with ...