Hailey Bieber has finally given her followers an easy and affordable, updated makeup routine that will have you emulating her ...

However, that’s not all from Milk Makeup, as the brand has also just unveiled new iterations of its jelly blush sticks that broke the internet back in 2024. Now, the range has been expanded to include ...

Shares of e.l.f. Beauty rallied Thursday after the cosmetics maker boosted its full-year outlook, as shoppers continue to seek out lower-priced cosmetics and as its acquisition of Hailey Bieber’s ...

E.l.f. Cosmetics announced it will show up during the Big Game on Sunday, February 8, 2026, with a telenovela-inspired campaign celebrating positivity, inclusivity, and accessibility. Starring Academy ...

e.l.f. Cosmetics takes a bold, comedic approach in its Super Bowl LX ad “Melisa,” starring Melissa McCarthy alongside Nicholas Gonzalez and telenovela icon Itatí Cantoral. Shot in classic Latin ...

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the set, her go-to products and the beauty advice she gives her daughters.

For the girls who don’t care about football, Super Bowl Sunday becomes an excuse to live-tweet the halftime show and wait for commercial breaks. This year, e.l.f. Cosmetics is covering all the bases, ...

E.L.F. Cosmetics is making its first move into fragrance, teaming up with H&M to introduce three limited-run scents. It’s also H&M’s first partnership in the beauty sphere. Both companies are known ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), and healthy beverage platform Liquid Death are back to rock the world to launch the limited-edition “e.l.f.

The original partnership, a limited edition, black metal-inspired makeup vault called Corpse Paint, shocked the beauty and beverage industries with one of the most unexpected, buzz-worthy, ...

The original partnership, a limited edition, black metal-inspired makeup vault called Corpse Paint, shocked the beauty and beverage industries with one of the most unexpected, buzz‑worthy, ...

“You’re going to die,” E.l.f. Cosmetics CMO Kory Marchisotto said as she opened a coffin-shaped, velvet-lined package containing five mini Liquid Death cans ...