Hailey Bieber has finally given her followers an easy and affordable, updated makeup routine that will have you emulating her ...

However, that’s not all from Milk Makeup, as the brand has also just unveiled new iterations of its jelly blush sticks that broke the internet back in 2024. Now, the range has been expanded to include ...

Shares of e.l.f. Beauty rallied Thursday after the cosmetics maker boosted its full-year outlook, as shoppers continue to seek out lower-priced cosmetics and as its acquisition of Hailey Bieber’s ...

E.l.f. Beauty reported a major earnings beat Wednesday and raised its fiscal full-year guidance. Its recent acquisition of Hailey Bieber's skin-care company, Rhode, contributed $128 million to the ...

H&M and e.l.f. Cosmetics, a brand from e.l.f. Beauty announced a collaboration on an unexpected new eau de parfum collection that marks a series of beauty firsts for both brands. Three of e.l.f.’s ...

e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, ...

“You’re going to die,” E.l.f. Cosmetics CMO Kory Marchisotto said as she opened a coffin-shaped, velvet-lined package containing five mini Liquid Death cans ...

E.l.f. Beauty partnered with eGen and Exclusible to develop its new Roblox experience for players age 13 and up. The company aims to appeal to Gen Z and Gen Alpha consumers “who believe their virtual ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. In May 2025, two of the most talked-about ...

As your holiday calendar fills up, the quickest upgrade is a lip that’s smooth, hydrated and stays put. Cold air and indoor heat can tank color payoff fast — so prep before you paint with formulas ...

E.l.f. Beauty stock plummeted 29% after the company issued fiscal year revenue guidance of $1.55-$1.57 billion, missing analyst expectations of $1.65 billion. Tariff costs are expected to exceed $50 ...