PHILADELPHIA (WPVI) -- The Action News morning team is dancing their way through the holidays! This year, the "Elf Yourself" app took the annual tradition to the next level, using artificial ...

What began as a moment of childhood curiosity has evolved into one of this year’s most heart-warming digital success stories. UK based entrepreneur, and mother of four, Kirsten Boisvert, has ...

Listen, if the thought of coming up with another years worth of clever Elf on the Shelf ideas is already stressing you out, we’re right there with you. At this point, it feels like we’ve done it all.

E.l.f. Cosmetics has launched a beauty shopping app for the just-released Apple Vision Pro, according to a press release. The app, called “your best e.l.f.,” makes E.l.f. one of the first beauty ...