Events such as exhibitions and seminars are an important marketing tool for small businesses, enabling you to communicate with customers and prospects in an environment that you control. To create a ...

This article was co-written with my colleague and fellow Forbes Technology Council member, Palash Soni, co-founder of Goldcast. A few years back, B2B events had similar characteristics to the ...

There's one major difference between promoting an event or a performance and promoting other types of products or services: the deadline. Customers who haven't purchased tickets by the time the ...

We’re happy to help you in promote your events and activities on campus. This checklist should serve as a general guideline of potential opportunities for event promotion. Not all suggestions on this ...

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Planning Your Organization’s Participation at an Upcoming Trade Show or Event? Are you preparing to make a splash at an upcoming trade show or industry event? Maximizing your impact requires careful ...

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business ...

Chipotle's all-digital Boorito promotion is a sign of how much the pandemic has disrupted the fast-casual chain's marketing efforts. Since 2000, Chipotle ran the burrito-themed costume contests at its ...

Google rolled out a new “Sale Event” promotion type in its Merchant Center platform, the company announced today. The “Sale Event” feature allows merchants to promote broader sales and discounts, ...