This weekend Apple TV’s Formula 1 racing content gets into gear, as practice, qualifying and Sprint sessions for the season’s first major Grand Prix race get underway starting Saturday (March 7), ...

Cadillac spent around $7 million-8 million to reveal its first F1 livery during Super Bowl LX Cadillac F1 Team Prime Tire Newsletter | This is The Athletic’s F1 newsletter. Sign up here to receive ...

The new American F1 team will debut its livery during the Big Game, and give the tech giant a shoutout in the process. By Alex Weprin Senior Editor The Super Bowl will see a flurry of ads from major ...

Starting with the 2026 season, Apple TV has entered an exclusive deal to broadcast Formula 1 in the United States, including all Grand Prix, qualifying and practice sessions in the United States. In ...

Cadillac's 2026 car and livery feature a white and black design, with the sides of the cars different colors. Cadillac F1 Team Sunday’s Super Bowl marked the first of multiple debuts for Formula 1’s ...

Forbes contributors publish independent expert analyses and insights. I write about the auto industry and its impact on almost everything. This voice experience is generated by AI. Learn more. This ...

General Motors hopes to turn a fourth-quarter Super Bowl commercial into the equivalent of a moon launch for the automaker’s debut in Formula 1 racing. A 30-second ad offers a first look at the livery ...

2026 F1 preseason testing starts in Bahrain with new technical regulations. Testing sessions run February 11–13 and February 18–20 at Bahrain International Circuit. Testing allows teams to assess car ...

The world's biggest sporting stage met the most anticipated F1 launch event with Cadillac F1 Team revealing their very first car in a 4th Quarter Super Bowl ad alongside a launch event in Times Square ...

Cadillac F1 Shocked the entire motor sports world on Sunday with its one-of-a-kind Super Bowl ad, in which Formula 1’s newest manufacturer unveiled its 2026 livery. In preparation of Cadillac F1’s ...

Oscar-nominated racing blockbuster F1 is getting a sequel, producer Jerry Bruckheimer has now confirmed. Speaking to BBC News today, Bruckheimer confirmed he was "working on a sequel," though did not ...

When Cadillac Formula 1 Team decided that their first proper introduction to the world would happen during the Super Bowl and then immediately spill into the cultural center that is Times Square in ...