New QR-based customer loyalty program for B2C helps independent restaurants compete with large chains by turning ...

Two months after relaunching its Sub Club, Subway is eliminating the free fourth footlong offer starting April 1. Franchisees ...

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes than shoppers realize.

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Subway attempted to bring customers back into stores late last year with the relaunch of the Sub Club loyalty program, but ...

IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, and experiential platforms like sports and cultural events add texture to the ...

Some people hate customer loyalty programs. They don’t see value in them, don’t like sharing their personal information with companies, and don’t like their spending activity being tracked.

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Starbucks is expanding its loyalty offerings as it looks to re-energize traffic and strengthen financial results as part of its broader turnaround strategy.

New resource helps restaurant CMOs transform first-time guests into loyal regulars through data-driven loyalty programs ...

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With the likes of Amex and JPMorganChase upgrading card perks, BofA is expanding no-fee access to more customers and products and adding incentives.