Nike’s new “I’m A Nike Guy” T-shirt revisits the moment 18-year-old LeBron James turned down adidas and Reebok and chose the ...

Nike quietly filed a trademark for a logo on Monday for a Los Angeles Lakers player with the last name of James. Not LeBron.

Bronny James is averaging fewer points per game (9.5) in more minutes (30.9) with the Lakers in 2025-26 than he did in ...

The USC Trojans women's basketball team has the most sneaker star power in all of college basketball. Both JuJu Watkins and Jazzy Davidson are Nike athletes heavily marketed as some of the faces of ...

ATP World No. 2 Jannik Sinner is a longtime Nike ambassador. Tennis fans have a love/hate relationship with how Nike dresses ...

Stephen Curry’s sneaker free agency is heating up after his high-profile split from Under Armour ended a 12-year partnership.

MLB has long been known for its iconic uniforms and bold and recognizable iconography. But who's the best dressed on the ...

For most people, Nike Air means cushioning, visible bubbles in midsoles, the Air Max lineage and decades of incremental improvements to what sits underfoot. But at Nike’s Unlimited Air exhibition in ...

Nike (NKE) has experienced a 7-day streak of losses, totaling 12% over this duration. The company's market cap has plummeted by $11 billion in the last week, sitting at..

Nike is facing a hefty dose of backlash this Tuesday due to its rumored partnership with Los Angeles Lakers guard Bronny James. It's no secret that LeBron James has been a Nike athlete since joining ...