Starting next quarter, US media buyers will be able to tap Amazon Audiences for Netflix campaign targeting through the Amazon DSP.

Is the open internet actually getting stronger, or just fighting for survival? The Trade Desk's CEO believes the balance is ...

The Trade Desk TTD, a prominent name in the digital ad tech space, continues to face pressure with the stock sliding 25.4% ...

The divergence between the DSPs reveals shifting buy-side priorities. Advertisers are wary of how TTD earns margin and how its algorithm steers demand.

The real question for investors isn't whether the business is strong, but whether this next evolution will widen its moat or ...

Netflix expands its Ads Suite with Amazon/Yahoo DSP targeting and a new conversion API, boosting measurability and reach—see ...

The CEO says he's putting his money where his mouth is - and took the opportunity to call out Amazon's DSP along the way.

Commerce media columnist Kiri Masters goes inside the first sponsored ad placements within Amazon’s Rufus AI assistant and finds an advertising format still being born.

Netflix is expanding its audience targeting capabilities for advertisers through partnerships with Amazon and Yahoo. Starting in the second quarter, advertisers in the U.S. will now be able to use ...