These are the most interactive bricks in the universe.

LEGO is teaming up with Ford Motor Co. to release a detailed replica of one of the most important vehicles in automotive ...

Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being paid isn't quite worth it. Reading time 3 minutes Ever since they were ...

Lego has unveiled a brand-new line of technology-filled bricks as part of a new system called Smart Play. This new line is Lego's biggest technology leap forward in decades.

LEGO Star Wars SMART Play has launched with interactive sets including Luke’s X-Wing, Darth Vader’s TIE Fighter, Mos Eisley Cantina, and more.

LEGO's Smart Brick technology used in Star Wars sets may not be a favorite among some fans, but they're not who it's really meant for.

LEGO has finally released its highly-anticipated Star Wars SMART Play sets and these interactive models are its most innovative designs yet. Here's how to get your hands on them.

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...

There comes a time in everyone’s life when you no longer play with LEGO, but build with LEGO. It’s something you may not ...

Mission accomplished! LEGOLAND® California Resort officially just launched a brand-new land into orbit: LEGO® Galaxy. This ...

An interview with George Bogatiuk III of SoundTraxx takes a look at the company’s history, plus its Tsunami and Blunami sound ...