Web3 enables tokenized rewards stored on public blockchains, giving users full control and visibility. Rewards can be used ...

Gap Inc. has launched Encore, a rebranded loyalty program that will draw on the company’s file of nearly 40 million active ...

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

A new analysis of major hotel loyalty programs finds one surprising brand delivering standout rewards, perks, and value for ...

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

McDonald’s Corporation MCD is increasingly relying on its expanding digital ecosystem to strengthen customer engagement and drive long-term growth. A key pillar of this strategy is its rapidly growing ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Victoria's Secret & Co. is shutting down the recently acquired line of business it had hoped would help modernize the ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. According to performance marketing agency Media Culture’s “Holiday ...