This is my dishwasher over here,' Harrison Sullivan says, gesturing towards a giggling, swimsuit-clad OnlyFans model lounging on an armchair in his rented Marbella villa.

Now Tyra faces a fresh wave of criticism with the release of E!'s Dirty Rotten Scandals, a rival doc to the Netflix hit, which has been criticised for not holding Tyra to account.

From Gigachads at Gucci to Patrick Bateman cosplay at Tom Ford, fashion designers are mining the internet’s most obsessive male-beauty subcultures for inspiration—and creating an unsettling cultural ...