As consumers become more alert to “inauthentic” activations, marketers are shifting their approach to influencer gifting and brand trips.

WebFX reports that AI optimization is crucial for businesses, focusing on getting cited by AI platforms like ChatGPT and ...

IAccess Alpha Virtual Best Ideas Spring Investment Conference 2026 March 10, 2026 10:00 AM EDTCompany ParticipantsDonald Patrick - ...

Zoher Kapuswala, Marketing Head at Ferrero India, discusses how brands are reshaping their marketing strategies to keep pace with changing consumer behaviour ...

Super Bowl ads, billboards and conference spectacles may grab attention, but finance leaders say peer networks and ROI still drive their software-buying decisions.

Peaceful and violent, in video game screenshots and movie clips and on professional playing fields, the icons come fast and ...

Despite progressive maternity policies, many women in the advertising and marketing industry still face career slowdowns or ...

The president blamed payments to players and said he would focus on “common sense” ideas to fix college football, basketball and other sports.

There is a version of this story that would have gone very differently. A talented violinist from Belarus finishes conservatory, wins some competitions, sends out recordings, and waits. Maybe a label ...

Earnings call Kohl's Q4 2025 saw net sales decline 3.9% and comparable sales down 2.8%, but EPS of $1.07 exceeded last year, driven by cost and inventory discipline ...

Grocery Outlet Holding Corp. (NASDAQ:GO) Q4 2025 Earnings Call Transcript March 5, 2026 Operator: Greetings, and welcome to the Grocery Outlet Fourth Quarter 2025 Earnings Results Conference Call.

CIMM's and the 4A's "Paradox of Plenty" report isn't one of them, though it does contain interesting findings about what advertisers value most from media measurement suppliers.