Mattel just got its first custom global typeface in over 80 years, and it’s brimming with brand easter eggs.

Mattel is unsurprisingly betting big on the Masters of the Universe franchise in 2026. Even as a new live-action movie hits theaters, Mattel will be kicking off a new publishing program that will see ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Mattel is looking to new toy partnerships, including a new ...

This is read by an automated voice. Please report any issues or inconsistencies here. Barbie manufacturer Mattel took a hit this week after its superstar doll failed to deliver. The El Segundo company ...

While Nicki Minaj once sang about Black Barbies' "pretty face [and] perfect body" these shirts are about putting the culture in pop culture ...

Add Yahoo as a preferred source to see more of our stories on Google. Just like the old days, this wave of Masters of the Universe action figures is divided between the Heroic Warriors of Eternia and ...

Mattel struggles with reliance on toys and inventory issues Hasbro's digital gaming success boosts investor confidence Mattel plans $110 million digital investment in 2026, pressuring margins The ...

As Ken enters his 65th year as Barbie’s boyfriend, Mattel is coupling with WolfPak to create new accessories inspired by the ...

The American Girl doll brand is celebrating its 40th anniversary in a big way in 2026. Mattel, Inc. announced in a press release on Wednesday that two book titles celebrating the landmark anniversary ...

Mattel's all-important holiday shopping season went poorly. Management forecasts further declines in 2026. Mattel's net sales rose 7% year over year to $1.8 billion. The gains were driven by growth in ...

Hasbro and Mattel have flip-flopped dominance in the toy industry for decades, jockeying for the most coveted master licenses to put new fan favorites on store shelves. But as the industry recovers ...

The original animated film became the streamer's most-watched movie of all-time.