It takes everything I absolutely love about the OG and adds even more definition and separation, without sacrificing color, length or thickness. I love how fluttery and soft it looks, you get that ...

One brand, endless possibilities You guys asked for it, so here’s a full Maybelline one-brand tutorial using some of my all-time favorites. From brows to base to a warm cut-crease eye and golden glow, ...

Sky High has achieved near-mythical status, Lash Sensational remains a high-street stalwart, and the Colossal lineage continues its quest to make lashes as structurally ambitious as skyscrapers. These ...

For me, mascara has always been about more than lashes. It's the finishing touch that makes my makeup feel intentional and the one product I reach for on autopilot. Sure, I may skip foundation every ...

Having one of the best mascaras in your cosmetics stash can elevate your make-up from average to extraordinary, giving you fluttery, defined lashes that could easily pass for falsies. And the ...

Jimmy Kimmel used his first night back in Brooklyn to set the record straight with Vice President JD Vance regarding his recent suspension. The Emmy-winning late-night host, who’s broadcasting “Jimmy ...

Cyrus and Maybelline came together to reinvent the brand's iconic "Maybe it's Maybelline" jingle. By Amina Ayoud All products and services featured are independently chosen by editors. However, ...

Maybelline New York has announced pop star Miley Cyrus as its newest global spokesperson, unveiling a campaign that reimagines the brand’s iconic “Maybe it’s Maybelline” jingle. The makeup brand, ...

A relaunch of the iconic tagline that debuted in 1991 is part of the L’Oréal-owned brand’s marketing to Gen Z. L’Oréal-owned Maybelline joins a growing list of marketers that are dipping into the ...

Cosmetic brand Maybelline New York started advertising on Connected TV only a year ago but now it is doubling down on its spends, Zeenia Bastani, General Manager, Maybelline New York and NYX ...

The Maybelline Beauty app adds 12 AI-powered ‘digital makeup’ looks for Teams Enterprise users to apply during meetings. The Maybelline Beauty app adds 12 AI-powered ‘digital makeup’ looks for Teams ...