IAB State of Data 2026 Report Reveals Buy-Side Believes AI-Driven Improvements in Advanced Measurement Could Help Unlock $32B in 1-2 Years NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB ...

Management theory and practice have long established a link between effective performance measures and effective management (Drucker, 1995). The effectiveness of any given performance measure depends ...

Some time ago an engineer friend here in Connecticut mentioned to me that he had put a new AM transmitter online. Jokingly I told him that I would do a field intensity measurement to note the ...

If you run a project-based business like mine, you know that there are any number of things that can get between you and the successful end of the project: budget, bureaucracy, poor team dynamics, ...

NEW YORK, Feb. 2, 2026 /PRNewswire/ -- Today, at the 2026 IAB Annual Leadership Meeting (ALM), CEO David Cohen announced Project Eidos, a coordinated, industry-wide effort to fundamentally modernize ...