It Starts Outside begins its global rollout in March 2026. As Merrell evolves from a category‑defining hiking brand into a more democratic, culturally rooted outdoor lifestyle brand, this creative ...

REI has launched a major sale on hiking boots with prices starting at an incredible $50. The REI sale covers a wide range of hiking footwear across major brands. You’ll find everything from ...

Created with Uncommon Creative Studio, the “It Starts Outside” campaign will roll out globally across social, digital and ...

Working with Uncommon Creative Studio, Merrell aim to capture the exact physiological and emotional shift that happens when ...

REI has loads of hiking boots on sale as we head into spring. Snag a pair from The North Face, Merrell, KEEN and more ...

How and where you hike means everything when selecting the right boot.

Merrell is kicking off its 45th anniversary year with the debut of its first-ever global brand platform. Called “It Starts Outside,” the Wolverine Worldwide-owned outdoor brand noted that the new ...

Merrell’s Men’s Nova 4 Traveller Lace Shoes are marked down from $160 to $58. Shop the deal in six color choices before popular sizes sell out.

Merrell, the footwear brand known for its hiking boots, wants to democratize the outdoors with the first global brand platform in its 45-year history.

If you like quality footwear that feels good on and lasts for years, you’re likely a fan of Merrell. And if you’re looking to score some new kicks for a nice price, you’ll be happy to hear about ...

It Starts Outside, created with Uncommon Creative Studio, shifts the 45-year-old footwear brand from summit shots to everyday moments outdoors.